Campaign for Alcohol Awareness Week 2017
Bus, train and car.
A multi-dimensional campaign.
The German Head Office For Addiction asked us to create a compelling campaign for alcohol awareness week 2017 under the motto ‘alcohol and mobility’. We were up for the challenge and loved the idea that we couldn’t just simply say the facts, but would need to engage the audience in a creative way. Our aim was to make people sit up and realise there are consequences to drinking while they’re travelling.
The Consequences Of Consumption.
One idea, one headline, three visuals.
We wanted a campaign that felt responsible, but without being boring. And so we used pictures that symbolise the different types of transportation, and added the consequences of drinking in a creative and memorable way. The result is three powerful visuals, which are easy to understand.
Alcohol Awareness Week 2017.
Every 2 years - always with Volt.
Since 2007 Volt has worked with the team every year, supporting the cause with creative ideas, convincing concepts and layouts. With the 2017 campaign we’ve taken things to the next level and created something that will really grab the audience’s attention.
A focused message
at over 1,500 events.
For good causes.
of trust from DHS
Alcohol Awareness Week has been created by Volt
events all over Germany
Campaign development, advertising and creative concept, photography, print, web design