Intelligence woven in

An image campaign for fabrics which do much more than just look good.

drapilux intelligent

Building the brand

Every image campaign begins with a solid foundation – the creative brief. We began by positioning the brand and finding the ideal place for it in the industry. This allowed us to define the company philosophy and hone our main message for the campaign.

drapilux intelligent

More than just a fabric

drapilux’s clear advantage over the competition lies in their fabric’s intelligent functions. Each material is enhanced with special abilities such as fire-proofing, sound-dampening or the power to actively kill bacteria. This makes drapilux fabrics especially relevant for their customers in the hotel, gastronomy and healthcare industries and gave us the perfect USP for our brand campaign.

drapilux intelligent

A brand or a product campaign?

The campaign focus is on the brand drapilux not on a single product or fabric. As each fabric has its own intelligent function or special ability the characteristics of the products became the brand philosophy. We kept the visuals simple and used fabrics in the colour way of each function. This allowed us to keep our distance from specific products and make brand-relevant advertising.

The campaign

drapilux print
drapilux print
drapilux print
drapilux print
drapilux web

Branding means
defining the rules

drapilux rules
drapilux rules
drapilux rules
drapilux rules
drapilux rules
drapilux rules

Intelligent results

stars

3 target groups

1 brand campaign

language

4 languages

live at website launch

layers

115 fabrics

online at website launch

Our services

Strategical analysis and marketing, branding, brand positioning, creative concept, image campaign, photography, retouching, print, web design, programming