Warm, comforting, foamy creativity.
The drink was the first of its kind, yet still managed to impress its audience with its flavour. Now the only thing missing was a name and a brand identity, so we got to work doing what we do best - creating something new.
To give Flöff an identity we began by telling a story. The story of the Flöff. A magical and elusive beast, tempted out of its mountain home through the forests by the scent of apple and cinnamon in search of a sip of the drink which carries its namesake.
The object of desire
Flöff is both a tasty winter drink and a mystical creature of legend. Using the brand story we were able to differentiate Flöff from its competitors: Glühwein, Punsch and Grog, which are all long term contenders on the Christmas market and ski resort bars where it is sold.
Website and shop
The Flöff website was an important platform for telling the brand story both nationally and internationally.
The Flöff-Spotter, tweeting live.
Our Flöff Spotter sits and waits for the beast to appear in his hide somewhere in the mountains, with a glass of steaming hot Flöff as bait. He tweets his findings and any other Flöff news for fans of the brand.
Advertising and merchandise
The legend was brought to life on various posters, point of sale and packaging materials and flanked by direct mail and other B2B communications.
Fill the legend.
More than 200
awards for innovation
of its type on amazon.de
Brand name creation, corporate design development, product design, packaging design, marketing strategy, go-to-market strategy, photo and video production, print design, web design