The Flöff

Warm, comforting, foamy creativity.

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The discovery

The drink was the first of its kind, yet still managed to impress its audience with its flavour. Now the only thing missing was a name and a brand identity, so we got to work doing what we do best - creating something new.

The legend

To give Flöff an identity we began by telling a story. The story of the Flöff. A magical and elusive beast, tempted out of its mountain home through the forests by the scent of apple and cinnamon in search of a sip of the drink which carries its namesake.

The object of desire

Flöff is both a tasty winter drink and a mystical creature of legend. Using the brand story we were able to differentiate Flöff from its competitors: Glühwein, Punsch and Grog, which are all long term contenders on the Christmas market and ski resort bars where it is sold.

Flöff key image steaming

Website and shop

The Flöff website was an important platform for telling the brand story both nationally and internationally.

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Flöff Website and shop

The Flöff-Spotter, tweeting live.

Our Flöff Spotter sits and waits for the beast to appear in his hide somewhere in the mountains, with a glass of steaming hot Flöff as bait. He tweets his findings and any other Flöff news for fans of the brand.

Twitter marketing for Flöff

Advertising and merchandise

The legend was brought to life on various posters, point of sale and packaging materials and flanked by direct mail and other B2B communications.

PoS design for Flöff
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Fill the legend.

label design for Flöff
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PoS design for Flöff
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Legendary results

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More than 200

Christmas markets

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2

awards for innovation

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1st drink

of its type on amazon.de

Our services

Brand name creation, corporate design development, product design, packaging design, marketing strategy, go-to-market strategy, photo and video production, print design, web design