A campaign to repair cars and save the environment.
A product campaign for environmentally friendly paint repairs
How can we convince body shops to make sustainable paint repairs?
Car paint is traditionally a very chemical product. But what if it could be produced using more sustainable methods? And could we really convince body shops and end consumers to pay more for their paint repairs just to be more environmentally friendly?
|Studios||Creative, Digital, Production|
In other industries purchase behaviour is already being influenced by sustainable products, such as organic foods and eco-electricity. Car insurers are also looking to differentiate their products from the competition and they’re on the look out for supporting arguments.
We tapped into both of these motives with our campaign, featuring point of sales materials for body shops, direct mail for insurers and body shop managers and a microsite for the end consumer.
"For eSense we produced a suite of marketing materials aimed at B2B and B2C target audiences. Volt’s campaign bridged the gap perfectly."
Head of communications, BASF Coatings
Facts and figures.