Sometimes you just can’t find the right words. So why not make one up?
A Winkhaus product campaign for an end consumer target audience
How can we get the end consumer to be interested in the type of window brackets they have in their windows?
Winkhaus invented a new kind of window fitting – capable of lifting the window just 6 mm parallel to the window frame. This means it’s open enough for fresh air to enter, but closed enough to not cool down the room. It even offers the same level of security as a window which is completely closed.
But how can we communicate this to a target audience who doesn’t even know what they have built into their current windows?
|Studios||Creative, Digital, Production|
As the product offers the benefits of both an open and a closed window simultaneously, we used both of these window positions to create a new word – out of “open” and “close,” “opelose” was born.
We used this new word boldly in all advertising materials to create curiosity among the target audience.
"At first we were sceptical of the Opelose campaign but focus group testing proved its value when 96% of all those questioned voted in its favour."
Marketing Manager, Winkhaus
Facts and figures.
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