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„Arbeite niemals mit Tieren!“ – außer du schaffst es, einzigartigen Social Media Content zu kreieren.

Social Media Kampagne für das Ratio Scan 12/6 von Glasurit

Glasurit

Wie lässt sich in sozialen Medien Aufmerksamkeit für ein technisches Produkt erzeugen?

Glasurit ist ein führender Lackhersteller für die Automobilindustrie, der sich auf die Produktion von Reparaturlacken spezialisiert hat. Lackierer können bei Glasurit aus einem Sortiment von über 25.000 Lackfarben wählen.


Bei so einer großen Auswahl ist es nicht einfach, Farbtöne präzise zu bestimmen. Doch auch dafür hat Glasurit eine Lösung: das tragbare Messgerät RATIO Scan 12/6, das Farbtöne mit einer Online-Farbtondatenbank abgleicht und den perfekten Ton ermittelt.


Der Auftraggeber bat uns um die Entwicklung einer Social Media Kampagne, die die kurze Aufmerksamkeitsspanne des Users bestmöglich nutzt, um das Produkt zu promoten.

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Kunde Glasurit
Bereiche Social Media Kampagne
Website glasurit.com
Studios Kreativ, Digital
Glasurit

Unsere Herangehensweise.

Wir brachten den größten Wettbewerbsvorteil direkt auf den Punkt: „Mehr Farbe…“.


Und wer würde sich besser als Markenbotschafter eignen, als der Glasurit Papagei? Auf unterhaltsame Weise schafft er es, die Kernbotschaft in einer originellen Social Media Kampagne an die Zielgruppe zu kommunizieren – schnell wird klar, wer hier der Einzige mit allen Farben ist.


Unsere Leistungen erstrecken sich bei diesem Projekt vom Storytelling, über die Entwicklung des Keyvisuals und Dreh- und Tonaufnahmen für einen Werbespot bis hin zur Einbindung aller Elemente in Social Media.

Post Glasurit

"Volt hat eine aufmerksamkeitsstarke Social Media Kampagne ins Leben gerufen, die inzwischen in zahlreichen Sprachen veröffentlicht wurde."

Projektleiter Marketing, Glasurit

Glasurit
Glasurit

Mehr als nur Social Media

Um die Kampagnenidee auch im „real life“ nutzen zu können, entwickelten wir – ergänzend zum Werbespot – Maßnahmen für den Point of Sale oder den Einsatz auf Messen.


Mithilfe metallischer Federn, die verschiedenfarbig lackiert sind, kann die Funktionalität des Messgerätes schnell und einfach vorgeführt werden. Die Kampagne wird dadurch zum Kundenerlebnis und erzeugt in Form von Bild- und Video-Content neues Futter für die Online-Maßnahmen.

Glasurit

Zahlen und Fakten.

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Sprachen

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1 Jahr

Kampagnendauer