volt.agency x Kommunalbündnis Recke (KBR) | Local election campaign with impact and attitude.

From a no to a yes. And to the second strongest voice.

How KBR gained visibility, built trust and helped shape Recke’s political landscape with a well-crafted campaign.

After the 2020 council election, KBR was often reduced to a “no”. Our 2025 campaign set out to show what really drives their work: grounded, clear in stance, and committed to Recke. The brief: rebuild trust and make their political efforts visible. All with a confident “Yes” to the town’s future.

KBR

Strategy

Campaign

Sharpen the message. Build trust. Show stance.

At the heart of the strategy stood a new tone of voice: a clear "Yes" to Recke. The campaign focused on clarity, proximity and a language that connects. Together, we developed a strong narrative that held all channels together, positioning KBR as a solution-driven force at the centre of society.

A person holding the KBR election programme featuring the campaign slogan “Recke can do more with your ‘Yes!’”

Double-page spread from the KBR election programme for the 2025 local elections, set against a light background.

Inside pages of the KBR election programme focusing on climate and nature topics.

KBR election programme featuring portrait photos of candidates, supporters, voters, and local citizens from Recke.

Engaging with Recke as equals.

All printed materials communicated attitude without volume. Thematic visuals and portraits presented KBR as it should be seen, approachable, present, and committed to the town.

Candidate flyer for KBR featuring constituency details in Recke and the respective KBR representatives, set against a light background.

Fold-out leaflet featuring a short version of the KBR election programme on a light background.

Impactful from afar. Intimate up close.

Strong colours, clean typography, real faces from Recke. Seen on lampposts, banners, and construction fence billboards. Recke showed its face along with the messages that matter.

Outdoor campaign banner for the 2025 local elections in Recke, Germany, encouraging voters to say “Yes” with bold typography, QR code, and candidate portrait.

Built around social. Landing on the manifesto.

The campaign came to life on social media with scalable templates, locally targeted content and strong community engagement. The digital manifesto was published online, with all printed media pointing directly to it. Offline and online working hand in hand.

A hand holding a smartphone displaying KBR’s Instagram feed with campaign posts for the 2025 local elections.

A KBR tote bag in front of a green hedge.

KBR merchandise items for first-time voters – towel and summer flyer shown on a light background.

Objective met. Spotlight secured. Future mapped.

The absolute CDU majority was successfully prevented. With over 30 %, KBR remained the second strongest political force in Recke. Four direct mandates. Eight council seats. A result that shows how strategic communication can reveal values – and rebuild trust. Recke kann mehr mit deinem „JA!“