Showing the effects of alcohol consumption while using transportation.
An alcohol awareness campaign for the DHS
How can we show the dangers of alcohol consumption while using transportation?
Every two years the DHS produce an alcohol awareness campaign which is supported by various sponsors. Support groups across Germany are free to use the campaign to advertise their meetings.
It was our job to tell a compelling story based on the theme of “alcohol consumption while using transportation” to capture the attention of addicts, their friends and relatives.
We created clear, strong visuals which communicate the campaign message without the need for any accompanying copy. This allowed us to reach the target audience, even if the words were ignored.
"During this year’s alcohol awareness campaign we had a large number of support groups apply to take part. Each and every one of them helps to create awareness of the risks of alcohol consumption using our motto – "Alcohol? Less is better!" We also have Volt to thank for this success as they have been producing campaigns with us since 2007."
Assistant Manager, DHS
Facts and figures.